Briony Kean loves your guts! As a Gut Health Coach and Fermentation Teacher, she runs fermentation classes around Melbourne for cooking schools and not-for-profits, as well as private workshops.
When she decided to expand her private coaching programs she turned to Startups for Grownups. Here, Briony tells us her business story (and why it’s so import to spend time in the kitchen!).
Where did the idea for your business come from?
“I’ve been through the wringer myself when it comes to gut issues! I actually enrolled at The Institute for Integrative Nutrition as a way to structure my personal learning journey and then half way through I had this lightbulb moment and thought, ‘imagine if I could apply what I’m learning here and help others get through this too’…”
What is your unique selling proposition?
“My business moto is, ‘Easy Solutions for Modern Guts’. I think it’s that simple. I don’t want to add to your workload, I want to show you how easy it can be to feel great, with some tweaks and shifts that become something you don’t even have to think about, but that end up doing you the world of good!”
What does a normal day look like for you?
“Well let’s be honest here, it’s not all sunshine and roses!
“When I’m working in my business it’s either on the laptop at home doing anything from marketing and social media (I’ve just rebuilt my website from scratch all by myself, urhgggg) or private sessions with clients. I try to get out of the house daily and am always looking for people to collaborate with, networking is so important for your business, if not more so for your sanity!
“I love cooking, and it’s such an integral part of my business (I create and share free recipes as much as I can, for gut health of course).
“Cooking really fills my cup and I have to remind myself that part of the reason I started my own business was so I could spend more time doing what I love, so it’s taken a little while for me to feel like I can give myself permission to do something like that in my ‘work time’.”
What role does social media and marketing play in your business success?
“Huge! I feel like we are so lucky to have social media now and so much at our fingertips - but I also think it can be overwhelming and hard to keep up!
“I use Instagram almost daily in some way, Facebook less so, but I think it’s important to experiment and find what works for you. I definitely could improve!”
How are you hoping to grow your business?
“I ask myself this at least once a day! I am planning on investing more time and money into social media and marketing, but this takes time and research. My aim is to get to a place where I have a healthy flow of enquiries coming in for all my offerings so I am able to have that nice balance of variety throughout each week.
“After taking some time off later this year for baby number one ill be itching to get back into the kitchen and also take on new clients for my Gut Healing programs.”
What are your major challenges?
“My major challenges to date have been getting seen and heard! There’s so much noise out there around wellness, diet, cooking and gut health that it can be hard to stand out. Everywhere you turn there’s a different opinion, recipe, superfood…
“The social media side of things feels like it takes up a big chunk of my time (considering I don’t even have a plan or calendar, my bad) but I know it’s necessary. I’m really working on being ok in front of a camera so I can start doing cooking videos and get in front of my audience, which I know is just practice and mistakes.”
What advice do you have for other women starting a business?
“Be authentic. Know it takes time. I feel like we get the ‘highlight reel’ of other people businesses when we follow them on social media. We often think ‘wow, does it really happen overnight?’ - yah, not in my experience.
So when you’re doubting yourself, and you will many times over, just check in and listen to your gut.
· Do you genuinely feel like this is the path/ business for you?
· What would it feel like if I walked away?
· What would it feel like to succeed?
· Don’t be too hard on yourself!
“Just because you’re the expert in your field or have the knowledge others are after doesn’t mean you’re done, you can never stop learning.”
Find out more about Briony Keen and your gut go to