They’re the new breed of Internet celebrity, with social media accounts that can change the way we dress, eat, travel and even parent.
Instagram influencers are also the new marketing secret weapon, promoting brands with gorgeous images and glowing recommendations.
Collaborating with an influencer is an affordable way to increase your reach and build your brand.
Here are the Australian Instagram influencers to watch in 2019.
The undisputed queen of PR, Roxy is also a public speaker, author and mother – and her Instagram grid is pure luxe, with an emphasis on fitness, fashion and total fabulousness.
Rozalia Russian’s ability to effortlessly team high street fashion with couture makes this influencer a fashion favourite. She’s a brand ambassador for some of the world’s top labels, and provides great getting-ready-in-the-morning inspo.
Yes, men can be influencers too! Alex Hayes is a brand ambassador for GoPro and keen surfer and skater. With supermodel looks, Alex oozes cool in every picture- but with that charming smile he’s also 100 per cent likeable.
Is there any pie Zoe Foster Blake doesn’t have her finger in? She’s a writer, cosmetic queen and mother, with a huge following of young women fantasising about being her best friend.
Who doesn’t love staring longingly at stunningly gorgeous travel shots? Well, Lauren Bullen's grid is full of the most beautifully styled travel shots on Instagram. It’s guaranteed to set your mind wandering to places far, far away.
There are countless food accounts on Instagram, but Ellie Bullen's is less about stunning food shots, and more about stunning shots of healthy and delicious food with an emphasis on healthy living.
Australia’s top fashion illustrator, Megan Hess, works for the world’s most prestigious brands and fashion houses, and posts gorgeous and inspiring drawings every day on her Instagram account.
Style influencer Yan Yan is effortlessly chic and endlessly cool. Her grid is full of enviable clothes, enviable activities – in fact, a totally enviable and glamorous life.
He looks like a model – and he’s on the side of good, not evil. Troy uses his good looks, humour and visual storytelling ability to promote social causes and eco-responsibility.
She’s a property developer with the soul of an artist. Lifestyle influencer, Chloe Barry-Hang Instagram grid is filled with artistic and colourful images of food, travel and enjoyment of life.
Want to know more about how to master the art of PR and influencers for your brand?
Come along to our 1/2 day workshop on Saturday 23nd of February 2019
from: 9am - 12.00pm.
Learn how to reach out and what to propose to media and influencers and you could see your business being personally recommended by leaders in the industry, and featured in magazines, newspapers, and websites.